Michael L.F Pompeia is a student researcher completing a PhD at the Open University of Mauritius in the field of Branding and Politics.

(See my biography page for more information).

The Use of Facebook as a Marketing Tool by Politicians: An Empirical Study in Mauritius

This qualitative study investigated politicians’ usage of Facebook and the relationship with voters. The findings show that Facebook contributes significantly in the success of politicians in Mauritius.

Article: Print


Published Online: August 23, 2016